{"id":43,"date":"2020-10-27T17:18:41","date_gmt":"2020-10-27T21:18:41","guid":{"rendered":"https:\/\/keepclevelandandbradleycountybeautiful.org\/?page_id=43"},"modified":"2023-03-28T16:24:24","modified_gmt":"2023-03-28T20:24:24","slug":"about","status":"publish","type":"page","link":"https:\/\/keepclevelandandbradleycountybeautiful.org\/about\/","title":{"rendered":"About"},"content":{"rendered":"\r\n<h2>\r\n\t\tAbout\r\n\t<\/h2>\r\n<h2>\r\n\t\tOur Mission\r\n\t<\/h2>\r\n\t<p>To educate and inspire citizens to take action every day to improve and beautify the community&#8217;s environment<\/p>\r\n<h2>\r\n\t\tKeep America Beautiful &#8211; A National Movement\r\n\t<\/h2>\r\n\t<p>Keep America Beautiful formed in 1953 when a group of corporate and civic leaders met in New York City to bring the public and private sectors together to develop and promote a national cleanliness ethic.<\/p>\r\n<p>Here is a review of some of Keep America Beautiful&#8217;s many milestones.<\/p>\r\n<h4>1953 &#8211; 1970<\/h4>\r\n<ul>\r\n<li><strong>1953<\/strong>: National Advisory Council organizes.<\/li>\r\n<li><strong>1956<\/strong>: First public service announcement (PSA) about litter prevention appears.<\/li>\r\n<li><strong>1960<\/strong>: Keep America Beautiful begins its more than 50-year relationship with the Ad Council.<\/li>\r\n<li><strong>1965<\/strong>: First Lady of the United States of America, Lady Bird Johnson, joins Keep America Beautiful in promoting highway beautification, stating &#8220;Ours is a blessed and beautiful land. But much of it has been tarnished. What can you do? Look around you: at the littered roadside; at the polluted stream; the decayed city center. We need urgently to restore the beauty of our land.&#8221;<\/li>\r\n<li><strong>1967<\/strong>: Canine TV star Lassie appears as mascot for an anti-litter campaign.<\/li>\r\n<\/ul>\r\n<h4>1971 &#8211; 1980<\/h4>\r\n<ul>\r\n<li><strong>1971<\/strong>:\u00a0In partnership with the Ad Council, launched what became known as the &#8220;Crying Indian&#8221; PSA campaign, iconic symbol of environmental responsibility and one of the most successful PSA campaigns in history.<\/li>\r\n<li><strong>1973<\/strong>:\u00a0Research reveals the three reasons why people litter and the seven primary sources of litter.<\/li>\r\n<li><strong>1975<\/strong>:\u00a0Artist Bob Timberlake begins longstanding partnership with Keep America Beautiful.<\/li>\r\n<li><strong>1976<\/strong>:\u00a0Introduction of the Clean Community System, precursor to the Keep America Beautiful System.<\/li>\r\n<li><strong>1978<\/strong>:\u00a0Georgia Clean &amp; Beautiful becomes first Keep America Beautiful statewide program.<\/li>\r\n<li><strong>1979<\/strong>:\u00a0Waste in Place, Keep America Beautiful&#8217;s first teacher curriculum supplement, launches.<\/li>\r\n<\/ul>\r\n<h4>1981 &#8211; 1990<\/h4>\r\n<ul>\r\n<li><strong>1981<\/strong>:\u00a0President Reagan endorses the Clean Community System.<\/li>\r\n<li><strong>1984<\/strong>:\u00a0First Public Lands Day takes place.<\/li>\r\n<li><strong>1985<\/strong>:\u00a0Keep America Beautiful and GLAD launch the GLAD Bag-a-Thon program, precursor to the Great American Cleanup.<\/li>\r\n<li><strong>1986<\/strong>:\u00a0Take Pride in America program, created to promote wise use of public lands, begins with federal agencies. First Vision for America Award Dinner takes place, presented annually to distinguished leaders of honored corporations, whose personal and corporate commitment have significantly enhanced civic, environmental and social stewardship throughout the U.S.<\/li>\r\n<li><strong>1988<\/strong>:\u00a0Keep America Beautiful expands its mission to include solid waste education. Solid Waste Committee forms with waste experts from industry and government.<\/li>\r\n<li><strong>1990<\/strong>:\u00a0First international affiliate, St. John&#8217;s, New Brunswick, Canada, joins Keep America Beautiful. First video conference on solid waste takes place.<\/li>\r\n<\/ul>\r\n<h4>1991 &#8211;\u00a02000<\/h4>\r\n<ul>\r\n<li><strong>1991<\/strong>:\u00a0First training session conducted on solid waste issues for Keep America Beautiful coordinators. Waste in the Workplace waste reduction guide for businesses published.<\/li>\r\n<li><strong>1992<\/strong>: The local affiliate was established with national certification on November 21, 1991. A proclamation was signed by City Mayor, Tom Rowland and County Executive, Donna Hubbard, on March 23, 1992, naming the month of April as Keep Cleveland\/Bradley Beautiful Month.<\/li>\r\n<li><strong>1993<\/strong>:\u00a0Second video conference takes place, on recycling capabilities and limitations. &#8220;For Future Generations&#8221; PSA launches.<\/li>\r\n<li><strong>1994<\/strong>:\u00a0The &#8220;Role of Recycling in Integrated Waste Management&#8221; study is published.<\/li>\r\n<li><strong>1995<\/strong>:\u00a0&#8220;Close the Loop, Buy Recycled&#8221; U.S. EPA partnership program unveiled. &#8220;Graffiti Hurts&#8221; is created.<\/li>\r\n<li><strong>1998<\/strong>:\u00a0&#8220;Back By Popular Neglect&#8221; PSA campaign launches.<\/li>\r\n<li><strong>1999<\/strong>:\u00a0Keep America Beautiful\/U.S. Conference of Mayors Urban Litter Partnership National Summit takes place. \u00a0Great American Cleanup launches.<\/li>\r\n<\/ul>\r\n<h4>2000 &#8211; PRESENT<\/h4>\r\n<ul>\r\n<li><strong>2002<\/strong>:\u00a0Research launches for national Cigarette Litter Prevention Program.<\/li>\r\n<li><strong>2004<\/strong>:\u00a0Keep America Beautiful introduces new Web-based educational tools, including Clean Sweep U.S.A.<\/li>\r\n<li><strong>2005<\/strong>:\u00a0The Cigarette Litter Prevention Program directly addresses the nation&#8217;s most widespread litter problem-improperly disposed cigarette butts.<\/li>\r\n<li><strong>2009<\/strong>:\u00a0New Keep America Beautiful program, the Curbside Value Partnership (CVP), is established to increase participation in curbside recycling programs nationwide.<\/li>\r\n<li><strong>2010<\/strong>:\u00a0Keep America Beautiful takes the helm of\u00a0<a href=\"http:\/\/americarecyclesday.org\/\">America Recycles Day<\/a>, a nationally-recognized initiative dedicated to encouraging people to recycle, and assumes administrative duties of RecycleMania, the nation&#8217;s largest collegiate recycling competition. Keep America Beautiful begins its participation in the U.S. Department of Agriculture&#8217;s People&#8217;s Garden initiative.<\/li>\r\n<li><strong>2011:\u00a0<\/strong>Keep America Beautiful launches\u00a0<a href=\"http:\/\/www.recycle-bowl.org\/\">Recycle-Bowl<\/a>, the first nationwide recycling competition for K-12 students. &#8220;Littering is Wrong Too&#8221; utilizes social media and word-of-mouth marketing to engage young adults to end litter.<\/li>\r\n<li><strong>2012:\u00a0<\/strong>Lowe&#8217;s Charitable and Educational Foundation awards Keep America Beautiful&#8217;s its first $1 million gift. Keep America Beautiful launches National Planting Day, an initiative to increase native species plantings, in partnership with the U.S Department of Agriculture People&#8217;s Garden initiative.Youth Advisory Council introduced and new Waste in Place Resource Guide released.<\/li>\r\n<li><strong>2013<\/strong>:\u00a0The Ad Council and Keep America Beautiful introduce new PSA campaign &#8211; &#8220;<a href=\"http:\/\/iwanttoberecycled.org\/\">I Want To Be Recycled<\/a>&#8221; &#8211; designed to raise awareness about the benefits of recycling with a call to action to &#8220;Give Your Garbage Another Life.&#8221;<br \/>\r\nCoca-Cola and Keep America Beautiful provide $2.59 million grant to support Chicago&#8217;s citywide expansion of its Blue Cart Recycling Program over the next five years. Keep America Beautiful&#8217;s &#8220;<a href=\"http:\/\/www.recyclingatwork.org\/\">Recycling at Work<\/a>&#8221; research initiative launches a new website.<\/li>\r\n<li><strong>2014<\/strong>:\u00a0Bud Light and Keep America Beautiful teamed up to &#8220;Do Good. Have Fun.&#8221; with community improvement projects in more than 50 communities.<\/li>\r\n<li><strong>2015<\/strong>:\u00a0Keep America Beautiful updates its &#8220;Vision, Mission and Values&#8221; statements for first time in more than 15 years with input from affiliates, State Leaders, staff and board members.<br \/>\r\nKeep America Beautiful and the Ad Council join forces with Unilever to encourage recycling of personal care products in the bathroom through the expansion of the &#8220;<a href=\"http:\/\/iwanttoberecycled.org\/\">I Want To Be Recycled<\/a>&#8221; PSA campaign.<br \/>\r\nReleases &#8220;Charting the Multiple Meanings of Blight: A National Literature Review on Addressing the Community Impacts of Blighted Properties.&#8221; Begins development of Blight Calculator to help measure and track progress in combatting blight in America.<\/li>\r\n<\/ul>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>About Our Mission To educate and inspire citizens to take action every day to improve and beautify the community&#8217;s environment Keep America Beautiful &#8211; A National Movement Keep America Beautiful formed in 1953 when a group of corporate and civic leaders met in New York City to bring the public and private sectors together to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/keepclevelandandbradleycountybeautiful.org\/wp-json\/wp\/v2\/pages\/43"}],"collection":[{"href":"https:\/\/keepclevelandandbradleycountybeautiful.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/keepclevelandandbradleycountybeautiful.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/keepclevelandandbradleycountybeautiful.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keepclevelandandbradleycountybeautiful.org\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":5,"href":"https:\/\/keepclevelandandbradleycountybeautiful.org\/wp-json\/wp\/v2\/pages\/43\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/keepclevelandandbradleycountybeautiful.org\/wp-json\/wp\/v2\/pages\/43\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/keepclevelandandbradleycountybeautiful.org\/wp-json\/wp\/v2\/media?parent=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}